Date: 03. 14. 24 | Office: San Antonio, TX. | Category: Marketing Tips by Haley Mills – Digital Marketing Strategist
Turning Clicks into Conversions
Website optimizations to make every click count.
Introduction
A strong ad campaign is a great way to connect with new audiences, but you might miss out on valuable connections if your website isn’t optimized with conversions in mind.
This post outlines three essential website optimizations you should consider before starting a conversion-focused campaign.
Tip #1 – Optimize for Mobile
You can expect to spend at least 50% of your ad budget on mobile device reach, but this number is increasing yearly. Offering your engaged audience an optimized mobile experience can decrease bounce rates while increasing the number of conversions on your site.
Tip #2 – Conversion Point: Front and Center
The desired conversion point on your website should be immediately recognizable by the engaged audience. If a user has to navigate through multiple links to convert, they are more likely to turn into a missed opportunity rather than a conversion.
For example, suppose a potential customer needs to call your office to schedule an appointment. They followed an ad to your website’s homepage, but didn’t immediately see the phone number since it’s actually listed on a separate Contact page. This small oversight could be the sole reason for a missed conversion if the potential customer didn’t feel like searching for the contact number on your website.
Tip #3 – Effective Simplicity
Forms are a great way to capture leads and learn more about the audience interested in your services or product. However, asking for too much information can make filling out the form seem daunting to your audience, or they may simply lose interest.
To encourage engagement, keep your forms as basic as possible at the top of the funnel: collect only the necessary information to get in touch with your audience, and consider optimizing internal workflows to collect more detailed information once the potential customer is further along in the pipeline.
Summary
In short, optimizing your website for conversions involves simplifying the experience as much as possible for your potential customers.
Seemingly minor user experience hiccups could either make or break the success of conversions through both paid and organic website traffic, hence it’s crucial to regularly test your funnel as website changes are implemented.
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