In order to truly connect and engage with consumers, brands need to be present in places where their consumers are the most receptive to their message. Brands need to become part of their consumers’ daily lives and find ways to resonate with them on a daily basis.
The power of Social Media is still very underestimated today. It is the only platform where you can be in constant communication with your consumer on a daily basis. And if you know how to target correctly, you can intersect them with your message at a time where they are the most receptive to your information. We encourage brands to have a strong and powerful presence in Social Media, in order to build brand loyalty and brand awareness for their product and service. Another thing to point out is that social media has evolved so much, it is now an advertising platform vs an entertainment platform only. There are so many ways to target, track, analyze and provoke action through the various creative ads and opportunities that social media offers.
WB Liquors
WB Liquors is a family-owned liquor store chain with over 70+ locations throughout Texas and Colorado. Working with WB Liquors has allowed us to showcase our capabilities in integrated campaigns that have been executed across many different platforms. We originally began working with this brand by managing their social media accounts and launching a digital campaign that included digital banners, Google AdWords campaigns, and SEO. In our initial year, we were able to grow their Facebook fan base from 7,732 followers in October 2015 to 35,744 in October 2016, and over 70,000 currently. Our digital campaigns and website enhancements improved traffic to the website and foot traffic to the stores. WB Liquors quickly decided to expand our scope of work to include print ad design and development, video production, radio spot creation and production, market research, in-store collateral design and digital innovations. .
SEVICES PROVIDED:
Social Media Content Creation & Management, Digital Marketing, Website Re-design & Management, Print Design & Advertising, Video Production, Radio Production, and E-mail Blasts.
SA Tomorrow
SA Tomorrow, an innovative, three-pronged planning effort to guide the city toward smart, sustainable growth approached us because they wanted a partner that could help them inform the community of the plans and changes that will happen in San Antonio in a fun and engaging way. They wanted to start a movement to get people in the community involved and interested in different areas of the city’s planning. We developed a movement/campaign where we invited people from our community with different backgrounds, careers, income, age, sex, ethnicity etc… to show their support for the movement and demonstrate why they are involved and why they care for the future of their city. Our campaign consisted of a strong push on social media with original content, photography, video and print.
SEVICES PROVIDED:
Creative Brainstorming, Creative Art Direction, Video Production, Photography, Social Media Content Creation & Management.
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